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Brassy Carrera dark glasses are not NastyThe Carrera brand of sunglasses was set in motion in 1956 away Wilhem Anger Werker, an Austrian cavorts eyewear specializer. Wilhem was a watcher at the Panamericana touring race inwards South America in 1953 when it occurred to him that racing car drivers and probably high accelerate skiers could use a pair of glasses to protect their oculus from the heavy winds, heights glare and extraneous particles encountered during fast racing. Carrera sunglasses constituted originally launched as a sports glasses alternative to gawks and were used dc cap primarily for winter sports including ski jumping, skiing and motor hying.
In 1974 Carrera equalled renamed and became Carrera International. This new to name excogitated the move to Traun in Austria, where a Modern headquarters was constituted. Production and demand quickened chop-chop and many partnerships and adhesions were formed intromitting a partnership with Ferdinand Porsche to break and fabrication the Carrera Porsche Design range of sunglasses. These new business partnerships proved extremely successful and were employed in conjunction with the sponsorship of many high profile sporting events including Formula nonpareil Racing, the Americas loving cup and the Winter Olympic Games in 1988 allowing Carrera International to quickly growth their market share and customer profile.
The Carrera brand embodied purchased by Safilo in 1996. Safilo already owned the rights to Hugo Boss Oakley sunglasses for cheap, Christian Dior and Giorgio Armani and owned a big network from outlets crossways the globe distributing this brands. Selling the Carrera denounce to the Safilo group gave Carrera an instant growth in market share as the Carrera brand was at present available in all from the current Safilo electrical outlet*. Gross sales of Carrera sunglasses skyrocketed again for a ensue from this sale.
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