2012年2月8日星期三

Counterfeit Sunglasses Betraying Knockoff

Nah unitary bread and butter* numbers, just apparel industry experts articulate cheap fakes Tom Ford Sunglasses have burst in modern years, peculiarly inwards California.“It's a huge trouble because we are bargain-priced fashion brands,” said Ilse Metchek, president from the Golden State Fashion Association. “We are mecca for that. We is not Calvin Klein or Gucci Sunglasses,  Donna Karan. We are fast fashion. You can copy it within a week of appearance in retail stores and slap a label on it.”The economy is one reason for the trend. “The recession has more people trading down,” said Susan Scafidi, academic director of the Fashion Law Institute at Fordham University's law school. “Even lower-priced bands feel like a stretch in this economy, and people are more likely to trade down to counterfeits.”There are several other factors driving the low-rent counterfeit trend, including the Internet, a changing consumer mindset and beefed-up anti-counterfeiting efforts by the giant apparel companies.The big luxury brands have cracked down hard.Last year, fashion label Tory Burch won $164 million in a lawsuit against a group of cyber squatters peddling faker Bvlgari Sunglasses horseshoes, purses and accoutrements. Chanel lodged become in September against 399 websites allegedly  Counterfeit Sunglasses betraying knockoff shades, wallets, jewelry and other goods bearing the luxury retailer's name.
But with slim budgets and a few employees, small brand name* can't afford legions of attorneys and PIs, bringing in them less-risky targets for counterfeiters.

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